Show Notes
Esther is a UK-based Christian pop artist with a distinct and recognisable sonic identity. Her unique selling point is that she makes genre-bending Christian music that can pass as mainstream pop, but still top traditional Christian charts. Esther’s music is popular among Gen Z. She uses aesthetic images, quirky captions and beautifully written poems to reach a like-minded audience. Esther prefers the nickname “E-star” on her social media platforms, as both a reference to the Christian holiday of Easter and a testament to what she stands for: making entertaining content online (as E-star can mean internet star). Esther leaves “Easter eggs” in her poetry and social media, making her projects an interactive shared activity for her audience. Her inspiration is Michelle Williams for her international Gospel hit song, “Say Yes”. Esther makes music for people of faith and no faith background, because she believes that Gospel is for everyone.
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